Convince schools to unlock their courts Convince cities to have "midnight tennis" like "midnight basketball" Convince experienced players to give inexpensive lessons Organize clinics for local players of all ages and levels, AND provide buses to people from lower-income areas to come in for the day to try it out Organize watch parties Convert pickleball players to play tennis Get more people playing and watching tennis Create debates between "tennis vs pickleball" and "tennis vs other sports" Longer term goal: Help fill the stands for the early rounds of ATP and WTA events