http://www.adexchanger.com/gaming/how-microsofts-massive-video-game-business-could-renew-its-ad-industry-ambitions/
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2/7/22 at 3:03pm
Organization
AdExchanger
Author
Anthony Vargas
Microsoft is a sleeping giant in the ad industry with a strong subscription-based first-party data operation, Xbox Game Pass, at its disposal.
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