https://brandequity.economictimes.indiatimes.com/news/media/ott-needs-an-aggregator-to-expand-the-paid-subscriber-universe-harit-nagpal-md-and-ceo-tata-play/101266031
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Tata Play aggregates content from OTT platforms, rolls out Binge Play for customers beyond the existing subscriber-base. Harit Nagpal describes this as an attempt to expand the OTT market that is being portrayed as a huge one but in actuality, isn’t. On the …
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