https://economictimes.indiatimes.com/industry/services/retail/the-pursuit-of-beauty-what-explains-damanis-big-bet-on-health-and-glow/articleshow/102041858.cms
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Rising income levels, urbanisation, Internet access, rise of social media influencers and a large share of the young population are factors leading to a beauty boom in India that is projected to reach $17.4 billion by 2025 from $15.6 billion in 2022. The mark…
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