https://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/maharajahs-reign-as-mascot-of-air-india-could-end/articleshow/102120141.cms
0
0
53 words
0
Comments
Air India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The company wants to become the preferred airline for business travellers and corporate executives and feels that the mascot, th…
You are the first to view
Create an account or login to join the discussion