https://www.livemint.com/companies/news/zee-entertainment-aims-for-dominance-in-prime-time-telugu-tv-viewership-market-11702226661125.html
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The company, which decided to tell more positive, women-centric stories post covid, operates 14 channels across the Tamil, Telugu, Kannada and Malayalam regions, and commands a 17% market share in the south currently
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