https://www.afaqs.com/news/digital/as-the-cookies-crumble-digital-agencies-pivot-to-contextual-advertising
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12/21/23 at 12:00am
Organization
Afaqs.com
Author
Akshit Pushkarna
In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
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