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10/1/22 at 5:04pm
Organization
Forbes
Author
Brad Adgate
40 words
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Last month iSpot and 605 announced partnerships with Conviva to enhance cross-platform measurement & deduplication. Nielsen has been signing clients for their own cross platform measurement initiative.
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https://www.forbes.com/sites/bradadgate/2022/10/01/ad-tech-companies-are-partnering-to-better-measure-cross-platform-video-audiences/
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