https://www.theguardian.com/business/2022/oct/12/fun-effective-or-very-bland-advertising-experts-split-on-australias-tourism-mascot-ruby-the-roo
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10/12/22 at 8:00am
Organization
The Guardian
Author
Caitlin Cassidy
Some say the CGI kangaroo ‘looks fantastic’ and will cut through internationally, but critics believe Tourism Australia could’ve aimed higher
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