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Fun, effective or ‘very bland’? Advertising experts split on Australia’s tourism mascot Ruby the Roo - The Guardian
10/12/22 at 8:00am
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The Guardian
Author
Caitlin Cassidy
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Some say the CGI kangaroo ‘looks fantastic’ and will cut through internationally, but critics believe Tourism Australia could’ve aimed higher
Business & Industrial
Roo - The Guardian
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Tourism Australia
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https://www.theguardian.com/business/2022/oct/12/fun-effective-or-very-bland-advertising-experts-split-on-australias-tourism-mascot-ruby-the-roo
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