http://digiday.com/marketing/how-candy-crush-wants-to-expand-even-more-on-its-10th-anniversary/
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11/14/22 at 5:03am
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Digiday
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Alexander Lee
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In-game purchases are not the only way in which Candy Crush’s creators at the Stockholm-based studio King are using the mobile game to generate value. Since its acquisition by Activision Blizzard in 2016, King has gradually beefed up its in-game advertising c…
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