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How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand - CNBC
11/26/22 at 2:05pm
Organization
CNBC
Authors
Tom Huddleston
Zachary Green
47 words
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Liquid Death CEO and founder Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million.
Business & Industrial
Liquid Death
CNBC
Mike Cessario
Facebook
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https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html
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