https://www.wsj.com/articles/marketers-must-be-flexible-without-losing-identity-in-uncertain-times-11669415041
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11/27/22 at 2:00pm
Organization
The Wall Street Journal
Author
Nat Ives
40 words
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Budget cuts may be requested, but brands that continue to do all they can to connect with consumers will be in position to come out ahead
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