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'Kidults' dominate the toy industry thanks to social media, pandemic - Business Insider
12/24/22 at 9:00am
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Business Insider
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Bethany Biron
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"The adult consumer was looking for something to soothe their anxiety and stave off boredom — an adult pacifier, if you will," NPD Group's Juli Lennett told Insider.
Business & Industrial
Toys
Kidults
adult consumer
NPD
adult pacifier
Juli Lennett
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https://www.businessinsider.com/kidults-dominate-toy-industry-thanks-to-social-media-pandemic-2022-12
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