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‘Cheap and tacky’: ‘Hello Hong Kong’ tourism campaign panned by advertising experts - South China Morning Post
2/4/23 at 4:30pm
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Post Magazine
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Hong Kong’s all-out promotional drive to attract travellers with 700,000 airline tickets features videos with city leader John Lee and local stars Aaron Kwok, Kelly Chen and Sammi Cheng.
general
Travel
tourism campaign
Hello Hong Kong
HK
South China Morning Post
Aaron Kwok
Kelly Chen
Sammi Cheng
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https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3209111/cheap-and-tacky-advertising-experts-say-hello-hong-kong-tourism-campaign-fails-highlight-citys
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