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Earlier this month, RCPL relaunched the iconic soft drinks brand Campa, entering into the turf of US cola majors PepsiCo and Coca-Cola. It had priced competitively at ₹10 for a 200-ml bottle and ₹20 for a 500-ml bottle.
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https://www.hindustantimes.com/business/soft-drinks-to-soaps-reliance-unveils-big-price-war-plan-101679820986547.html
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