https://www.stltoday.com/business/local/a-b-marketing-reputation-takes-a-huge-hit-with-bud-light-misstep/article_2d7a63e2-e9cf-11ed-9c3c-3faa4ae04c46.html
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5/7/23 at 9:00am
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STLtoday.com
Author
Daniel Neman
Experts compare the marketing fiasco to the legendarily ill-advised launch of New Coke, calling it "insanity" and "marketing incompetence."
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