https://texassports.com/news/2023/7/17/football-learfield-unveils-new-name-of-tradition-rich-cotton-bowl-meeting-between-oklahoma-and-texas.aspx
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LEARFIELD unveils new name of tradition-rich Cotton Bowl meeting between Oklahoma and Texas - University of Texas Athletics - TexasSports.com
7/17/23 at 3:04pm
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TexasSports.com
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University of Texas Athletics
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Sports College Sports American Football LEARFIELD Cotton Bowl Classic Texas Oklahoma Red River Showdown Allstate
<p>The Allstate Red River Rivalry name change begins this college football season.</p>
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