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How did Barbie do it? Warner's head of marketing on creating a 'pink movement' - The Guardian
7/28/23 at 9:16am
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The Guardian
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Lois Beckett
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Greta Gerwig’s smash summer hit took the doll where nobody expected it to go, and banked hundreds of millions in return
Arts & Entertainment
smash summer hit
Greta Gerwig
The Guardian
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https://www.theguardian.com/film/2023/jul/28/warner-bros-marketing-head-josh-goldstine-barbie-pink-movement
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