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6/14/22 at 11:41am
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NDTV News
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Reported by Rica Roy
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The big headline from this IPL media rights auction was the emergence of digital as the big brother, as it trumped the amount that was paid for the TV rights.
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https://sports.ndtv.com/cricket/viacom18-bags-packages-b-and-c-as-ipl-digital-rights-rake-in-more-than-tv-3066149
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