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The move is a precursor to the company’s future plans to get into the sports hydration category and compete with brands such as Gatorade and Limca Sportz
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https://www.livemint.com/companies/news/reliances-fmcg-arm-launches-lemon-flavoured-carbonated-drink-campa-cricket-to-compete-with-gatorade-and-limca-sportz-11693569838247.html
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