https://www.afaqs.com/news/media/brands-are-seeking-holistic-solutions-over-traditional-tv-and-digital-silos-viacom18s-pavithra-kr
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9/7/23 at 11:50pm
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Afaqs.com
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Benita Chacko
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The network will be offering Bigg Boss 17 as a platform-agnostic show, selling both television and OTT slots together.
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