https://www.storyboard18.com/quantum-brief/xiaomis-anuj-sharma-our-easy-finance-gets-people-devices-of-their-choice-in-an-easy-way-16382.htm
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10/25/23 at 7:03am
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Storyboard18.com
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Kashmeera Sambamurthy
In a conversation with Storyboard18, Anuj Sharma, chief marketing officer, Xiaomi India, spoke about premiumisation in the smartphone category, the genesis of the ‘Tech Se Smart, Dil Se Smart’ campaign, the evolution of the smartphone market, its audience and…
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