https://www.moneycontrol.com/news/business/markets/nestle-indias-rural-play-teaching-customers-to-drink-coffee-augmenting-distribution-11599511.html
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10/26/23 at 2:13am
Organization
Moneycontrol
Author
Srushti Vaidya
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Nestle India uses a strategy it calls ‘RURBAN’, to expand reach into small towns and villages.
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