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Nestle India’s rural play: Teaching customers to drink coffee, augmenting distribution - Moneycontrol
10/26/23 at 2:13am
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Moneycontrol
Author
Srushti Vaidya
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Nestle India uses a strategy it calls ‘RURBAN’, to expand reach into small towns and villages.
Food & Drink
Business & Industrial
Nestle India
RURBAN
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