https://www.cnbc.com/2023/11/17/how-to-find-great-business-ideas-ignore-the-lightbulb-moment-myth.html
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11/17/23 at 5:48pm
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CNBC
Author
Tom Huddleston Jr.
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The idea that a great business idea will suddenly pop into your head is a total myth, say authors and investors Catalina Daniels and James Sherman. Here's why.
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