https://www.storyboard18.com/how-it-works/getting-the-right-media-mix-for-marketing-is-a-blend-of-art-and-science-17972.htm
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11/27/23 at 3:54am
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Storyboard18.com
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Priyanka Nair
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For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.
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