https://telecom.economictimes.indiatimes.com/news/enterprise-services/telcos-to-lose-2-8-bn-of-authentication-revenue-to-ott-channels-over-next-five-years-juniper-research/105752133
“As SMS prices continue to rise, the value of the service amongst enterprises will decline, with some businesses already migrating their authentication traffic to OTT messaging applications,” Juniper Research said.
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