https://www.moneycontrol.com/news/trends/sports/ipl-achieves-decacorn-status-surges-with-28-brand-value-growth-crosses-10-bn-mark-11894471.html
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The significant growth is attributed to factors including a media rights deal amounting to $6.2 billion (Rs 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 …
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