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'We lost the meaning of 'I'm loving it'', says McDonald's CMO: How the brand tapped into nostalgia to become cool again - CNBC
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12/26/23 at 5:02pm
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CNBC
Author
Nicolas Vega
44 words
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McDonald's is in the midst of a yearslong effort to reconnect with younger fans and increase its cultural relevance.
technology
Food & Drink
McDonald's
CNBC
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https://www.cnbc.com/2023/12/26/how-mcdonalds-embraced-nostalgia-and-streetwear-to-become-cool-again.html
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