https://www.forbes.com/sites/justinbirnbaum/2025/06/24/how-new-balance-went-from-dad-shoe-to-scoring-the-no-1-nba-draft-prospect/
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6/24/25 at 10:00am
Organization
Forbes
Author
Justin Birnbaum
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
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