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https://www.searchenginejournal.com/study-google-ai-mode-returns-largely-different-results-across-sessions/550249/
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Study: Google AI Mode Shows 91% URL Change Across Repeat Searches - Search Engine Journal
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7/2/25 at 12:20am
Organization
Search Engine Journal
Author
Matt G. Southern
Details
39 words
Summarize
Internet & Telecom
technology
Search Engine Journal A
Google
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
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