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How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs - Yahoo Sports
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8/11/25 at 11:24pm
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Yahoo Entertainment
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Ben Fowlkes
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Just how big of a surprise was the UFC’s bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn’t see it coming.
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