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She quit VC to replace the underwire bra. Now she's Nordstrom's fastest-growing brand - Fortune
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3/29/26 at 9:55am
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Fortune
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Sydney Lake
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The underwire bra was patented in 1931. For 88 years, no one filed a patent to replace it. Then a Stanford-trained VC quit her job and did it herself.
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https://fortune.com/2026/03/29/vc-career-change-evelyn-bobbie-bra-brand-nordstrom-fastest-growing-underwire-patent/
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