https://www.forbes.com/sites/bradadgate/2022/09/05/media-rights-fees-for-lower-rated-sports-are-soaring/
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9/5/22 at 11:25am
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Forbes
Author
Brad Adgate
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With the media rights of many top tier sports tied up in ling-term agreements and Apple and Amazon looking to enter live sports, the media rights for lower rated events have been soaring.
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