http://www.mid-day.com/technology/article/instagram-releases-new-feature-to-allow-longer-uninterrupted-stories-for-users-23247439
Currently, if an Instagram user uploads a Story that's under 60 seconds, it is broken up into 15-second clips. With this new addition, viewers will also no longer have to continually tap to get through a long video that they may not actually want to see
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