https://profootballtalk.nbcsports.com/2022/12/29/on-christmas-the-nfls-average-audience-was-five-times-larger-than-the-nbas/
The NFL vs. NBA on XMA(s) was a TKO.In the biggest test yet of pro football’s muscle on December 25, the league for the first time ever put three games up against a five-game, all-day slate of NBA action. The audience gravitated to the game played with the ob…
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