https://www.reuters.com/markets/deals/altria-buy-startup-njoy-28-bln-latest-e-cigarette-push-after-juul-blow-2023-03-06/
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3/6/23 at 8:04pm
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Reuters
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Altria Group Inc <a href="https://www.reuters.com/companies/MO.N" target="_blank">(MO.N)</a> said on Monday it would buy startup NJOY Holdings Inc for about $2.75 billion in cash, in a fresh bet by the Marlboro maker on the e-cigarette market after losing bil…
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