https://www.moneycontrol.com/news/business/markets/paint-stocks-should-asian-paints-and-berger-fear-grasims-entry-10249851.html
If Grasim grabs a 20 percent market share by FY30, then the industry’s operating margins will contract by only 150 basis points while a 5 percent market share can shave off 400 basis points from the margins
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