https://www.moneycontrol.com/news/lifestyle/food/indias-soft-spot-for-local-ice-cream-stays-firm-amid-competition-from-newer-brands-10813461.html
Imbued with nostalgia, local ice-cream brands — which offer high-quality niche products unlike big national and international brands — are not just here to stay, they will grow, too, say those in the business.
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