Toggle Dropdown
Announcements
Projects
Welcome guest
Log in
Loading
Loading...
https://variety.com/2023/film/news/barbie-movie-mattell-execs-toy-adaptations-1235674597/
0
0
‘This Is Not About Selling Toys’: Mattel Bosses on ‘Barbie’s’ Long Development, Needing a Female Director and More - Variety
7/20/23 at 3:00pm
Organization
Variety
Author
Elizabeth Wagmeister
Details
54 words
Summarize
Toys
general
MATTEL
This Is Not About Selling Toys
Barbie
Long Development
Greta Gerwig
Margot Robbie
There’s a lot riding on “Barbie.” The much-hyped film from Greta Gerwig and Margot Robbie stands to be monumental for Mattel, turning the 78-year-old toy company into its own cine…
Show more
Create an account
or
login
to join the discussion
Modal title
...
Profile
Loading profile
Loading...