https://www.marketwatch.com/story/with-microsoft-meta-and-alphabet-earnings-hanging-on-ai-more-investors-are-asking-how-are-you-going-to-pay-for-that-2750287f
‘Given the exorbitant costs associated with the development, hosting and serving of AI products, many investors are concerned about the potential for [fiscal 2024] commentary regarding a material increase,’ analyst says
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