https://www.livemint.com/industry/retail/indias-beauty-and-personal-care-market-to-reach-30-billion-by-2027-online-commerce-to-play-key-role-report-11693566478724.html
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On a per capita basis, India’s spends on beauty and personal care stand at $14 compared to $313 in the US and $38 in China
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