https://www.businessinsider.com/sydney-sweeney-american-eagle-jeans-ad-controversy-backlash-response-strategy-2025-7
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7/31/25 at 4:45pm
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Business Insider
Author
Callie Ahlgrim
Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.
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