https://www.moneycontrol.com/news/telecom/airtel-looks-to-grow-5g-subscriber-base-arpu-with-reverse-smartphone-bundling-deals-12516421.html
The move also aims to increase data consumption on its network, which will help increase average revenue per user (ARPU). Airtel, which had an ARPU of Rs 208 in the third quarter, aims to increase it to Rs 300.
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