https://www.moneycontrol.com/news/technology/no-commercials-just-films-pvr-inox-adopts-ad-free-movies-amid-declining-theatre-footfalls-12707204.html
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4/24/24 at 11:46am
Organization
Moneycontrol
Author
Maryam Farooqui
Cutting down the length of the ads slotted before a movie begins on the big screen from 35 minutes to 10 minutes, the company is looking to add extra shows.
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