https://fortune.com/2024/04/27/logan-paul-prime-energy-drink-ksi-gen-alpha-rise-fall-sales-lawsuits/
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4/27/24 at 1:09pm
Organization
Fortune
Author
Sasha Rogelberg
Status-obsessed Gen Alpha build up brands just to knock them down, and influencer-led companies like Prime are starting to feel the heat.
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