https://www.moneycontrol.com/news/business/markets/does-your-heart-beat-for-the-customer-sebi-chief-asks-mutual-fund-distributors-12774310.html
Madhabi Puri Buch said that a mutual fund distributor is an agent of the fund houses, similar to an employee, so if there is mis-selling or false advertising, then the AMC is liable.
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